Starbucks is introducing a new cup size, the Trenta, it is 31 ounces (almost a litre) and is said to be larger than the adult human stomach!
This story is covered widely in the press today but I particularly like this take.
There is so much I like about this article but my favourite bit is:
"But have no fear….after 3 or 4 Trentas, your stomach will stretch out to accomodate the increased volume."
How could anyone resist marketing like that?