Too Much Coffee

Is anybody familiar with the two books below? Are they of any value to somebody who wants to sell coffee drinks where the core retail business is focussed on non-food?

1) Bean Business Basics (3rd edition) – Ed Arvidson et al ($180)
http://espresso101.com/books_dvds/top_s ... n_business

2) Effective and Essential Marketing for the Specialty Coffee Retailer – Bruce Milletto ($60)
http://espresso101.com/books_dvds/top_s ... _marketing

Thx!