Is anybody familiar with the two books below? Are they of any value to somebody who wants to sell coffee drinks where the core retail business is focussed on non-food?
1) Bean Business Basics (3rd edition) – Ed Arvidson et al ($180)
http://espresso101.com/books_dvds/top_s ... n_business
2) Effective and Essential Marketing for the Specialty Coffee Retailer – Bruce Milletto ($60)
http://espresso101.com/books_dvds/top_s ... _marketing
Thx!