Coffee Retail Books

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Coffee Retail Books

Postby Sunnyfield » Mon Aug 16, 2010 9:45 am

Is anybody familiar with the two books below? Are they of any value to somebody who wants to sell coffee drinks where the core retail business is focussed on non-food?

1) Bean Business Basics (3rd edition) – Ed Arvidson et al ($180)
http://espresso101.com/books_dvds/top_s ... n_business

2) Effective and Essential Marketing for the Specialty Coffee Retailer – Bruce Milletto ($60)
http://espresso101.com/books_dvds/top_s ... _marketing

Thx!
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