With Phil´s blessing I moved this to its own thread. How about a TMC logo? It could be used on the website of course, and should work well in that context. But the original idea was for something to put on a coffee cup, and I think it should work everywhere. Coffee cup, T-shirt or other printed matter, and on screen.
Anyway, here is my contribution. I always try to dock conceptual symbols or ideas with a logo, and hopefully you can make out the coffee cup in perspective here.
I also tried some other typeface alternatives. Didn´t quite like that the thin hairlines disappear in the black coffee on smaller sizes. However, after trying with three other typefaces I still find the original Bodoni very compelling in the comparison, although all of the others are a bit more "legible" at this small size. (This would not be an issue on coffee cups or other printed matter though, as the resolution is much much higher in print for this kind of graphic. This is mainly a web problem.) Here is that comparison anyway:
See something that you like? Or would you like something entirely different? Nice or bad? Hit me!