Hi guys,
James I said it once and will say it again, the chances of selling a £5 cup of coffee are slim to none. I understand you would pay that price for an awesome cup, a few other coffee hobbyist might do the same, but your average customer won't (and that includes even people who are pretty crazy about coffee). Heck I probably would only do it once or wouldn't at all. Raising prices is a bit of a risky territory as it might make the whole speciality coffee thing posh and snobbish.
I agree that greens are too cheap and I agree with the 'I'd pay more money for coffee if it was actually worth it' approach, although good doesn't necessarily mean expensive.
Regards,
dsc.