Hi everybody,
at the end of the last week I received the following press release about a research on UK coffee chains. It seems customers are quite satisfied about the quality and the service. Your comments are welcome, as usual.
Take care,
Carlo
---- PRESS RELEASE BEGINS ----
Costa Coffee is Voted “Best Coffee Chain By Customers”
him! is delighted to announce that Costa Coffee has been voted Best Coffee Chain as voted for by customers.
Each year him! speaks to thousands of customers using the following coffee chains; Costa Coffee, Starbucks, Caffe Nero and Coffee Republic as part of him!’s Coffee Chain Customer Tracking Programme.
him! speaks to customers on entry to the outlet to understand why they are there, who they are with, what they are buying and how they rate the branch.
We then speak to customers on exit so that we can understand the customers’ experience of the chain and failed or impulse purchases.
him! asks customers to rate the coffee chains based on their experience here today on following criteria and we are delighted to announce that Costa Coffee scored the highest out of all the coffee chains.
How would you rate (out of 10) this chain on the following based on your experience here today?
Coffee Chains | Average | Costa Coffee
Quality of hot drinks 8.2 8.8
Choice of cold drinks 8.0 8.5
Choice of food items 7.7 7.9
Time to queue here today 8.1 8.7
Speed of service here today 8.2 8.8
Friendliness of staff here today 8.5 9.0
Ambience / Atmosphere 8.2 8.8
Cleanliness of counter 8.4 9.0
Cleanliness of tables 8.3 9.0
Overall value for money 7.7 8.1
---- PRESS RELEASE ENDS ----