Too Much Coffee

In general I don't see the need for this kind of patronising blurb. My feeling in such a case is that if they don't need my business I don't need them. Vanity is probably everyone's chief characteristic, but it may not be necessary to wear it on one's lapel. Or as my granddad used to say, "It's always best if the product does the advertising."

I've always wondered what happened to my ex wife and her family, such a modest lot.

http://www.youtube.com/watch?v=pdUFcxD2ws4

motoman wrote:I've always wondered what happened to my ex wife and her family, such a modest lot.

http://www.youtube.com/watch?v=pdUFcxD2ws4

That reminds me of the song I sing to myself each morning whilst shaving:

http://www.youtube.com/watch?v=-07_2DWfEmQ

bruceb wrote:Or as my granddad used to say, "It's always best if the product does the advertising."

Exactly Bruce, I always maintain that it is not the customer's responsibility to know why your product is great. Why should they have to get all geeky about it? All they did was come for a hot drink. That's the proprietor's job.

Let's take the point about customers complaining about price. Presumably they were aware of the price before they ordered. Therefore they were willing to pay that price otherwise they would have walked on. If they then complain the drink was too expensive then they have been disappointed - that price did not represent good value. Discount the occasional customer who is just a dick, then either the drink wasn't that great or the business has failed to manage expectations. Either way it's the shop's problem.

You could say the letter is a way of managing expectations but it's the most cack-handed self defeating method I've ever encountered.

Well spoken!

Although I support the point this particular shop is making, I have to agree with you Bombcup, about the way they are presenting it.

Bombcup wrote:

bruceb wrote:Or as my granddad used to say, "It's always best if the product does the advertising."

Exactly Bruce, I always maintain that it is not the customer's responsibility to know why your product is great. Why should they have to get all geeky about it? All they did was come for a hot drink. That's the proprietor's job.

Let's take the point about customers complaining about price. Presumably they were aware of the price before they ordered. Therefore they were willing to pay that price otherwise they would have walked on. If they then complain the drink was too expensive then they have been disappointed - that price did not represent good value. Discount the occasional customer who is just a dick, then either the drink wasn't that great or the business has failed to manage expectations. Either way it's the shop's problem.

You could say the letter is a way of managing expectations but it's the most cack-handed self defeating method I've ever encountered.

+1 Nicely put sir.