James Biber Remakes Starbucks for ‘Architect’
Posted:
Mon Jul 28, 2008 7:11 amby GMRK
Wasn't sure where to post this but 'Places to drink coffee' seemed appropriate, some interesting ideas about coffee retail space:
http://blog.pentagram.com/2008/07/james-biber-remakes-starbucks.php
Posted:
Wed Jul 30, 2008 5:03 pmby Chrisweaver
yeh that guy seems really forward thinking.
I love the idea of having fully super-automatic machines for people who don't care, and for the discerning, having trained baristas.
It's a shame this will go over the head of all the ceo's of major chains!
Chris
Posted:
Wed Jul 30, 2008 9:52 pmby EspressoSquirrel
the thing that stood out for me is the question why do coffee machines have to tower over the counter blocking out the customer/barista i suppose the boiler needs to be near the group, but couldn't a machine be built low enough with the group close to the top. more like a pub bar.
however architecture is one thing logo design is another, i know its trying to be honest but, txtSpeak logos are stupid, already dated, it has poor connotations and why do people always try and reinvent the most popular brand identities. like they know better, there is no benefit in changing a logo to be more relevant to todays society because it will only become irrelevant faster!