Turns out Cory Doctorow's a Square Mile fan (and subscriber) - and he's just given them a mention on his site -
http://www.boingboing.net/2010/10/07/co ... month.html
Hopefully the team will see a well-earned spike of interest in the next few days!
I couldn't resist addressing the poster who objected to "roasted for filter brewing, as opposed to espresso", but i didn't realize SqM subscribed to that line of thinking that strongly. I'm more of a "the right roast for the bean" kind of guy at the moment.