Posted: Mon Apr 11, 2005 12:45 am
Jan, maybe if you explained your vision a bit more, you'd get some responses that fit closer to your ideals. So, if you can put in a paragraph, what you want your customers to "understand", we can try to extract & condense those thoughts
From what I gather now, you want to use a phrase via various advertising media (business cards, shop window, web) that conveys a unique selling point (USP) and distinguishes your brand identity to people who don't even realise specialty coffee exists never mind what it is. Is that correct? If so, than I like Jo2's flash of words.
Some other images just to see if this is along the lines... in English though, too late for me to translate:
Hmm... don't know if it's allowable...
It's quite common to use English words in Dutch advertising, hence the "Special Select"; although I can understand if you prefer full Dutch.
For my shop, I'm trying to work out a bread analogy. Really, just can't beat freshly baked bread! *drool*. I just wish I was gifted enough to articulate that thought succinctly.
As usual, blabbed too much, so over and out for now,
Marcy
From what I gather now, you want to use a phrase via various advertising media (business cards, shop window, web) that conveys a unique selling point (USP) and distinguishes your brand identity to people who don't even realise specialty coffee exists never mind what it is. Is that correct? If so, than I like Jo2's flash of words.
Some other images just to see if this is along the lines... in English though, too late for me to translate:
- Travel/Taste the world of specially selected coffees / select coffees
The "reserva" or "grand cru" of (world) coffees
Hmm... don't know if it's allowable...
- de Michelin van koffiebonen, versgebrand
Versgebrand, zoals het hoort / bedoeld
Versgebrand exclusieve koffie, there's nothing better (if I translate, it's the same as Miele's USP)
Versgebrand Special Select koffie
It's quite common to use English words in Dutch advertising, hence the "Special Select"; although I can understand if you prefer full Dutch.
For my shop, I'm trying to work out a bread analogy. Really, just can't beat freshly baked bread! *drool*. I just wish I was gifted enough to articulate that thought succinctly.
As usual, blabbed too much, so over and out for now,
Marcy